A Spicy Farewell and a Tasty Surprise Rolling In

Taco Tuesday, May 13, 2025, from the HeyTaco HQ 

We launched Stickers in 2023 as a fun, visual way to make recognition even more delightful. Whether it’s a taco in a cape or a cheesy pun in pixel form, Stickers add flavor to your gratitude — celebrating those everyday moments that deserve just a little something extra.

But even the hottest stickers can’t last forever.

This month, we’re retiring two beloved originals: Ghost Sauce and Jalapeño Sauce. They’ve been bringing the heat (and the hype) since day one — but it’s time for them to hang up their capes and head for a well-earned retirement in the Bahamas. 🏝️

What’s happening?

• Ghost Sauce and Jalapeño Sauce will no longer be unlockable starting Tuesday, May 6.
  
• If you’ve already unlocked them, you’ll still have until June 6 to give them out.
• After that, they’ll disappear from your sticker drawer and take their final bow.
  
  

We know. It’s hard. Losing a favorite sticker can sting — especially if you’ve been racking up jalapeños like a badge of honor. But we promise it’s not just about saying goodbye, because…

The new stickers have arrived!

We hinted something tasty was rolling in, and now it’s here — fresh from the taco lab.

Say hello to your two new sticker sidekicks:

Taco Truck 🚐 

The MVP of consistency. The lunch rush hero. The sticker that shows up — just like you.

Taco Truck is all about showing up and giving consistently. Keep the gratitude rolling, and this tasty ride will pull up to your sticker drawer with 2 tacos for 5 teammates — the perfect way to reward someone who’s been delivering day in and day out.

But don’t wait too long — it expires in 10 days. Recognition, like tacos, is best when it’s fresh.

Taco Rain 🌧️ 

For the gratitude givers who just can’t stop, won’t stop.

Taco Rain rewards your dedication to making others feel seen. If you’ve been sprinkling tacos like candy, you might just unlock a full-on appreciation storm: 10 tacos, each for a different teammate.

This one’s fleeting too — it expires in 15 days. So when the skies open, make it rain (kindness).

One at a time, right on time

Both stickers unlock one at a time. That’s not a bug — it’s a feature.
We want to reward consistency, generosity, and real-time recognition — the secret sauce of a thriving taco economy.

No sticker hoarding. No waiting for the perfect moment. Just a little reminder that recognition is best served fresh.

⚡ Introducing Unlock Energy: Your New Sticker Superpower

We’ve always believed that recognition should feel magical — but now it comes with a little extra momentum.

Every sticker in HeyTaco is unlocked based on a set of secret (but not impossible) criteria. And now, with the latest update to the sticker page, you’ll start to see something new: a cryptic hint about how each sticker unlocks, plus a meter showing how close you are to making it happen.

We call it Unlock Energy — because let’s be honest, that little bar charging up is wildly satisfying.

Whether you’re chasing the Taco Truck, hoping for a downpour of Taco Rain, or eyeing whatever sticker rolls in next, you’ll now get a subtle nudge in the right direction.

You won’t see the full recipe — that would ruin the fun.
But you will get a feel for how close you are to unlocking something spicy.

🌮 FAQ: Sticker Retirement Edition

Why are you retiring Ghost Sauce and Jalapeño Sauce?

We love these stickers too — but part of what makes stickers fun is that they’re dynamic. Retiring older ones makes space for new creations, keeps things fresh, and adds a little excitement (and mystery) to the Taco Economy.

Will my old stickers disappear forever?

Yes — after June 6, Ghost Sauce and Jalapeño Sauce will vanish from your sticker drawer, even if you’ve unlocked them. If you’ve got ‘em, now’s your time to use ‘em!

Can I keep using them past the retirement date?

Nope — June 6 is the last day they’ll be available. Think of it like a limited-edition collectible: they’re meant to be used, not hoarded. 😏

Will I get a replacement sticker for the Ghost and Jalapeño Sauce stickers I don’t use?

Nope — gotta use ’em while you got ’em! 🌶️

If you unlocked Ghost Sauce or Jalapeño Sauce, you have until June 6 to use them. After that, they’ll retire for good and disappear from your sticker drawer — unused stickers won’t be replaced or reissued.

How often will stickers change?

We don’t have a fixed schedule (yet), but we plan to keep introducing new stickers and rotating others out over time. If you love the surprise-and-delight factor, you’re in for a treat.

Can I request new stickers or vote on future ones?

Absolutely! We love hearing from the taco community. If you’ve got a brilliant (or wonderfully weird) sticker idea, share it with us using this form. Who knows — your idea might be the next fan favorite.

Why do the new stickers expire?

Great question. Stickers like Taco Truck and Taco Rain are designed to reward timely recognition — just like your daily tacos. When appreciation happens close to the moment, it means more. By setting an expiration, we’re nudging people to use the love while it’s still fresh. Think of them like ripe avocados: perfect for a window of time, and best enjoyed before they disappear. 🥑🌮

Can my Unlock Energy go down?

Yes — and that’s part of the magic. Some stickers are only unlockable within a specific window of time. If you don’t meet the criteria during that window, your Unlock Energy resets and starts building again the next time you’re close. Think of it like a wave of momentum — when you’re riding it, you’re getting closer to a sticker. If you fall off, no worries — another wave is always coming. 🌊🌮

This is ridiculous! Who can I complain to?

We recommend yelling into a taco. It’s surprisingly therapeutic. 🌮 If that doesn’t work, you can always email us at support@heytaco.com — we’ll be here, gently fanning ourselves with hot sauce bottles and listening with empathy (and possibly snacks).