When it comes to recognition and rewards programs, we often focus on celebrating the top receivers of recognition. While recognizing high performers with appropriate compensation and accolades is crucial, the same approach doesn't necessarily apply when it comes to recognition programs. Recognition is a cultural practice that thrives on fostering an environment of gratitude and appreciation. The key to maintaining a healthy culture of gratitude is to recognize the people who actively give recognition, not just those who receive it.
The Problem with Focusing Only on Receivers
Traditional recognition programs often highlight the "top receivers" — those who are most frequently recognized for their achievements. However, this approach can inadvertently create a competitive environment where individuals feel pitted against each other. Research has shown that when companies focus solely on received leaderboards, employees tend to feel more competitive and less collaborative. This competitive atmosphere can undermine the spirit of recognition, as it makes individuals feel like they are competing for limited recognition spots.
Moreover, employees may feel frustrated by factors outside their control. No matter how much great work someone does, they cannot control who sees it or who decides to publicly recognize it. This lack of control can lead to feelings of resentment and disengagement, ultimately harming team morale.
Why Recognizing Givers Matters More
In contrast, when companies emphasize "given" leaderboards — those who frequently give recognition — the culture shifts towards a more supportive and inclusive environment. Recognizing the top givers encourages a culture where employees see recognition as an action within their control. Instead of viewing recognition as a scarce resource, employees perceive it as something they can actively create and share.
Research has shown that highlighting the givers fosters an atmosphere where employees feel empowered to make a positive impact. As a result, helping behavior increases, and team members become more willing to notice and acknowledge the great contributions of their colleagues. By celebrating the givers, companies promote an environment where recognition is seen as an abundant, shared resource that benefits everyone.
How HeyTaco Champions the Givers
At HeyTaco, we have embraced this approach by maintaining both given and received leaderboards while actively encouraging and celebrating those who give recognition. Through gamification mechanisms like level unlocking, we create a fun and engaging way for employees to be acknowledged for their generosity in giving thanks. Our platform celebrates the top givers, recognizing them as the foundation of a culture of gratitude.
Recognizing givers also encourages more of the desired behavior. When employees see that giving recognition is celebrated, they are more likely to continue doing so. Over time, this builds a positive feedback loop where gratitude becomes embedded in the company culture.
The Power of a Simple Thank You
Giving recognition is an action that everyone can take, regardless of their role or position in the company. At HeyTaco, we make it easy for employees to give thanks with five tacos a day — a fun, gamified way to say "thank you" and recognize others for their contributions. By lowering the barriers to giving recognition, we encourage a culture where appreciation flows freely and often.
This small but meaningful action can have a significant impact on workplace culture. When employees feel appreciated for both their contributions and their efforts to recognize others, it creates a sense of belonging and community. This fosters an environment where people are motivated to do their best work and support their colleagues.
Strengthening Your Culture Through Celebration
Ultimately, celebrating your top givers is about more than just acknowledging their actions; it's about reinforcing the values that your organization holds dear. By focusing on those who actively promote a culture of gratitude, you encourage a more collaborative, supportive, and positive workplace. This, in turn, leads to higher engagement, stronger team cohesion, and a more vibrant organizational culture.
So, the next time you think about your recognition program, consider shifting the focus from just the top receivers to the top givers. Celebrate those who spread positivity and appreciation, and watch how your culture flourishes.
